Team

Tara Siddons-Deighton

Tara Siddons-Deighton

Experienced Growth Strategist specialising in driving business development and expansion for clients in diverse industries.

Proven track record of delivering high-impact strategies and solutions to optimise revenue growth, market positioning, and customer acquisition.

Skilled in market research, competitive analysis, and data-driven decision-making to identify untapped opportunities and develop tailored growth plans.

Collaborative and results-oriented, adept at working closely with cross-functional teams to execute initiatives that enhance profitability and achieve long-term business objectives. 

Her international experience has equipped her with a deep cultural understanding and adaptability to work effectively across diverse environments.

From large-scale conferences to targeted promotional events, she has orchestrated successful initiatives that have garnered significant attention and engagement.

photo of aniko woods

Anikó Woods

Anikó is a Canadian-Hungarian digital strategist, writer, and technology specialist who swapped Toronto traffic for Hungarian bureaucracy.

With certifications in prompt engineering from OpenAI and Google AI, she brings a rare blend of creative, technical, and analytical expertise to every project.

From SEO to storytelling, she helps B2B and B2C brands connect, convert, and grow, especially in smart tech, AV, gaming, and IoT.

She's also the creator of HOW TO HUNGARY: Budapest & Beyond a bestselling guide that turns bureaucratic chaos into clarity for newcomers, expats, and property buyers. Her writing is grounded, trusted, and occasionally includes wine recommendations.

Today, Anikó splits her time between Budapest and the Balaton Highlands, consulting with clients across Europe and North America. She thrives at the intersection of technology and storytelling, helping brands grow with clarity, creativity, and a sense of humour.